Now it is just possible that I've got this wrong..but I've just seen a telly advert for BUPA featuring an 'older man'. They tell you a few things about him and then explain that BUPA like to find out about their customers / residents. Funnily enough they don't mention the important question i.e. do you have loads of money we can have please? But I digress...
I'm sure this bloke says he won a medal 'in the war' - which would normally refer to World War 2 would it not? The he says that he's 83 years old. This would mean he was born in 1929 and was therefore 10 years old when the war kicked off - and 16 when it finished. So what was his medal for then eh? Best shit private money grabbing company who can't even do basic maths and know nothing at all about history? Or is this something to do with Suez or the Korean war or something?
This advert made the telly stage with no-one bothering to tell the company - though it's more likely that they just didn't care. Or maybe 90 would be a bit old for one of their homes, either because they might croak before paying them enough money or they might be ill and therefore expensive to look after.
I believe that marketing people get paid for this stuff too. Private health companies - they suck!