Saturday, August 05, 2017

The advertising agency, the whole advertising agency and nothing but the advertising agency

KFC.  The chicken they sell in their takeaways is full of claws, combs, beaks and feathers.  I didn't think it was but they tell me it is.  Who does?  The eco-green left?  Anti-capitalist protesters?  Internet click-bait spreaders?  No, KFC themselves.  I saw a poster - It had their logo all over it and everything - and a picture of a 'colonel' as I recall.  The advert said "The chicken, the whole chicken and nothing but the chicken".  They even had a massive picture of a chicken on the poster to illustrate the point.

So...KFC tell me via their ad agency that they use the whole chicken.  They didn't say 'except for some of it', 'except for the nasty bits' or anything.  No they're clear.  It's 100%.  The whole thing.  The whole chicken.  Anyone out there that thinks that the concept of 'a chicken' doesn't include beaks and claws and feathers etc?  Thought not...

Also - it's 'nothing but' the chicken.  So presumably there are no added special secret herbs and spices and battery stuff (battery stuff, see what I did there?!)*

So...KFC tell me that their chicken has got all the inedible bits in as well as the bits I thought might be in included and that it's only the whole chicken.

Their advert told me.  Presumably their advert actually meant something other than what it says.  But I take them at their word.  Actually I don't, but I do wonder yet again how this got past the most junior member of staff saying 'er, hang on a minute, that gives a really shit impression of our product'.
I'm told not to take it literally by people I know but I don't have time for thinking about what on earth KFC thought they were trying to get at only what they actually said.      

*If you did miss it I meant 'battery' as in 'like batter' i.e. the coating on the chicken bits but clearly the word 'battery is associated with battery farming of chickens.  I hope you're grateful to me for going to the trouble to explain this - I could have left you in the dark - the whole dark and nothing but the dark...

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