I is the NME / mighty fallen

I remember when you’d get the likes of Bogshed on the front cover of the NME - and that was back in the days when the NME was a big deal and competing with Sounds and Melody Maker.  But this week it has a lad in a suit on the front with the headline ‘this is suiting’ (whatever that might mean) – it’s an advert for Topman.

How are the mighty fallen eh?

Given the way the modern world is mind, I can just hear someone claiming that the lad in the suit is not actually on the cover but on the ‘wraparound’ or some-such logic-defying made up ad-speak.  Call me out of touch but to me the front cover is the thing that’s on the actual front of the magazine, the bit that you see without having to open it.  You know, the front.  The cover.  The front cover.  And not what's hidden inside.

I’m not blaming the NME for this state of affairs by the way but it’s still sad to see.  I doubt whether the old NME would have had a full-page advert for DFS settees in it either (or cars) but there you go…

The cover does tell me that it’s now OK again to wear white socks.  About time, I never had a problem with them.  Mind you the suits are too skinny and the trousers too short even for a 20 year old.  So there.

Who’s on page 3?  Jimmy Clitheroe.  My name for Biffy Clitheroe.  Or Clyro.  I bet their publicity people tell the world that they're on the cover of the NME this week.  Unfortunately they're not.