EyeBar!

There was a recent ‘What’s on TV’ competition to “Win Theatre Tokens with EyeBar – the first ever chocolate bar enriched with nutrients that are great for your eyes”. We have 3 first prizes of £100 theatre tokens with 10 runners up get to try EyeBar for themselves!”


So, yes…win theatre tickets with chocolate that’s good for your eyes.  It says here that “It has been shown that taking a vitamin supplement for eye health can help improve eye health by 26%. EyeBar contains all the essential vitamins and nutrients, including lutein and zeaxanthin, all in a delicious tasting dark chocolate bar…So if you find taking tablets a bit of a chore, try EyeBar – what can be better – a chocolate bar that is good for your eye health!”

Here’s an obvious question – how do you know if your eye health has been improved by 26%?  Or if it’s declined by the same amount for that matter - how can the health of any part of your body be measured in percentage terms? And what constitutes ‘health’ in this context anyway – seeing better?  I suppose that’s what’s implied but not what it says of course…

I know that everyone knows that adverts are nonsense, it’s just what’s expected from marketing twads - but this one is so clearly nonsense that I find it makes me cross!  However, I do rather enjoy the fact that someone has come up with a completely ludicrous idea and actually taken it so far as to produce an actual product – You can’t make a product like this without going through quite a complicated process – and apparently at no stage did anyone say ‘this is a bonkers idea good for a laugh down the pub but surely we’re not going to actually make this stuff’. 

Perhaps ‘Eyebar’ (or is it EyeBar?) doesn’t actually exist in real life…Maybe it’s part of some secret government gullibility test to see if anyone actually thinks that their eyes will be 26% better if they eat loads of chocolate with ‘vitamins and nutrients’ with what might well be made up names in them. 

But before I finish this post here are a few free ideas for new products…

Foot sausages – or ‘Fosages’ - sausages containing the vital vitamins and nutrients to keep your feet healthy.

Shoulder biscuits?  ‘Showcuits’ – contains the vitamins and nutrients your feet need to be 17% healthier…

Mouth cabbage? 

Spunk trifle?  We could call that one Spifle – Contains nutrients and vitamins…you know the story by now…