Thursday, February 13, 2014

It's not just goverment you know...

Here’s another belter of a question from a recent YouGov poll – “Do you think Special K having an exclusive partnership with Kylie Minogue where she helps promote their products would be a good thing for Special K?”
Well?!  C'mon...answer dammit!
Clearly I wanted to give them the full benefit of my opinion on this.  Just in case you were interested – my opinion is that Special K is cornflakes for the sort of people who go on diets and succumb to ‘marketing’.  Smaller box, less calories for your money, all that stuff - but lots of pictures of strawberries and thin women with floaty scarves...least that's how I remember it...
By the way, you could spend ages deconstructing that Kylie question – why for example should anyone waste a second of their time thinking what would be good for a ridiculous brand? – mine you, I still worry about Commander Black Cherry helping out the fruit starved Yogons...I might even make a list of ridiculous advertising stuff that I remember for no good reason.  But first I have to chat to my girlfriends about 'serum'. 

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