I thought we had a rogue batch of Tesco’s ‘Value’ cheddar cheese recently but it turns out that Tesco’s ordinary ‘Mild Cheddar’ is also weird and unnatural.
Thing is that Tesco’s cheese appears to be indestructible and could perhaps be used as a building material in sub-Saharan Africa. IT WILL NOT MELT! On toast it sits there and goes brown but stays stubbornly in the shape in which it was cut. Cut it into small chunks and boil it up with milk in a saucepan and you get white sauce with rubbery chunks in. Try making cheese sauce in the microwave and the milk boils away while the cheese sits there like rubber coated single Lego bricks. I guess this means that the emulsifier is cheaper than the cheese (as well as being indestructible). Or that Tesco’s customers have been complaining that their cheese keeps kind of like, melting on their ass and this is kind of like, bad? But I’ve lived for decades with the belief that cheese is something that melts when heat is applied. And now the rules have changed and I'm left angry and confused.
Another plank of what I had fondly believed was 'reality' is torn apart by capitalism. Mind you, I’ve also believed that politics was about changing things and that unopenable packaging would give way to practical, ergonomic designs. And I still know people who think that ‘juice drink’ is juice and that what appear to be slices of ham (or whatever) are actual slices of ham (or whatever). To finish on an optimistic note, I did have the little red stripey bit successfully open a KitKat once...
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