I’ve noted before that shops allow you to buy stuff in the run up to a festival so long as you stop a few days before so you don't interfer with them setting up for the next consumerfest – so ask for an Easter egg on Good Friday and they’ll look at you like you’re some sort of tardy retard who must have just got out of prison or something. However, Christmas seemed to be an exception this year with loads of people being allowed to buy Christmas stuff even on Christmas Eve. Terrible. However, normal service ran in some sort of parallel with this.
Wilkinson’s for example started Easter before Christmas – though it’s taken the other supermarkets several days into the New Year to start palleting in the eggs and all the rest. I wonder how close to Easter they’ll let it run?
And hang on...they’re a bit late with Valentine’s Day aren’t they? We’re nearly a third of the way through January. I've probably just not noticed it.