I note from my lunch this week that the Co-op was awarded the “Sandwich convenience retailer of the year” award from the British Sandwich Association. A quick question, what is a sandwich convenience? Is it bread that soaks up piss?
Anyway, there’s a ‘sandwich designer of the year’ award too - and a “Cheese Cellar Leerdammer Lightlife Cheese Sandwich Designer of the Year” Very much like getting a Nobel prize I imagine...
So there you go...and you thought you were wasting your life on the dole...Actually, I wonder what would happen if you told the dole off ice you were a sandwich designer?
I just had a look and downloaded an entry form for the sandwich awards – these are the categories:
- English Provender Ploughmans Plum Chutney Sandwich
- The Cheese Cellar Leerdammer Lightlife Sandwich
- Moy Park Corned Beef Sandwich
- Bernard Matthews Turkey Sandwich
Please note – I am not making this up...Perhaps these are winners and not categories? Could one invent a new version of these?
Mind you, the marketing industry is totally barking and out of control as you'll have noticed so who knows...