Tuesday, March 09, 2010

More on the enfolding drama that is cup-a-soup

I just bought some cup a soup – you got a problem with that? Well, actually, fair play if you have, pretty crappy stuff – but that’s not the point.

I was in a little Tescos and the only cheap type they had was some very weird flavour. So I went for the Batchelors – it’s ‘slim a soup’ too which isn’t a good start obviously. Losing weight via the consumption of salty floury gunk doesn't sound ideal to me. Anwyay, the strange thing is that it had the phrase “My boyfriend’s just found my granny-pants-a-soup” printed on the packet. There it was, on the front of the packet in big curly letters like it was all done on purpose and everything. Surealism in action - corporate sales surrealism showing that these people really are out of control. WTF!? Etc.

Further research (i.e. turning the packet round) reveals an invitation to tell them ‘what makes you reach for a cup-a-soup’ and they’ll print the best reasons on the packet (or ‘pack’ as they call it). So there you go, a full explanation. Why it didn't say 'I wanted summat to go with me sandwich, I know they're crap but it's a change once in a while' they didn't explain.

So, someone bought a cup a soup and it seems their boyfriend has found their ‘granny-pants-a-soup’ I'm not even going to start going into what this can possibly be about. Stealing elderly relatives underwear is just not on frankly - and making soup from such items is even worse. And as for talking about it on soup packets...
Presumably the marketing people didn’t feel they needed to add anything to this.

Actually, to be fair, the sheer madness of advertising (sorry, ‘marketing’) has always been a wonder to behold.

But there's more. I had a trawl around the interweb and found the following:


Batchelors, the Premier Foods-owned soup brand, has handed its roster agency Miles Calcraft Briginshaw Duffy a brief to rename and rebrand its entire Cup-a-Soup range.
The agency, which works on Premier Foods brands including Hovis and Oxo as well as on ad projects for Cup-a-Soup, has renamed the 42 instant soup products to fit with the demographic that each is targeting.

New names developed by MCBD for the range include one for the brand's 99 per cent fat-free minestrone soup, which is aimed at calorie-conscious young women. The soup will now be called: "My boyfriend's just found my granny-pants-a-Soup."
Cup-a-Soup's chicken and mushroom variety will now be called "His new girlfriend is fatter than me-a-Soup" and others include "Still no signs of bingo wings-a-Soup" and "I thought he winked at me but it was a twitch-a-Soup".

So there you go – and you thought your job was a bit pointless eh?

I think it's too late for suggestions but I'm sending in
I thought they wanked at me but it was twats a soup

What can you say though really?

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