Johnny Johnny!

I just caught a bit of a telly advert - seems Johnny Depp is advertising a new perfume called “Sauvage” 

I have a question.  Is that pronounced a bit like “sausage” Or is it as I so very much hope “so-vadge”? 

Once again I have to ask how that one got signed off by the marketing department?  Maybe it was just 'Savage' and I mis-read it?  Or maybe marketing really is a much a nonsense as it seems to be...

It's 40 quid for 60ml too.  For those desperate to know, I buy underarm stuff from Tesco’s at 30p a go (when they have it in).