Saturday, October 11, 2014


When I was a kid I used to think that packaging (and other aspects of the world, but that’s a different matter...) were in a constant state of continuous improvement.  In other words manufacturers would work out what worked (for consumers I naively thought) and packaging would get easier and simpler to use as time went on.  It turns out that’s not true.

This morning I’ve half pulled a finger nail off trying to prize open a cardboard box full of Becks (more rock and roll than lawnmowers eh readers?), completely failed again to find any way of using the strip of sticky tape stuff attached to bags of ground coffee, got orange juice all over and failed to open a yoghurt.

Orange juice first.  I used to be able to open Tescos cheap orange juice – you ripped or cut the top and you were in!  You just had to be a bit careful not to squeeze too hard or to spill any.  Then they introduced their 'irony range' of packaging.  Somebody was surely having the smirk of their lives when they persuaded their Tesco bosses to call the new cartons ‘easy open, easy pour’ - because the plastic bit has to be pushed down so hard to open it orange juice always squirts out, and pouring only becomes possible without a dishcloth or kitchen roll when it’s about ½ empty. 
Beer – some types of beer come with semi-serrated bits on the box with a tab to pull which sometimes works (a bit like the ones that virtually never work on tissue boxes) but otherwise there just doesn’t seem to be a way of opening apart from pulling one of the end tabs with massive angry force.

Coffee – Not only is the ‘cut here’ mark always slightly higher than the place where you actually have to cut the bag to open it but there is simply no way of using the bit of tape to reseal the bag when you’ve just opened it - it’s still too full and the tape isn’t long enough or sticky enough.  When it’s mostly empty the rolled up bit of bag is too springy to be held down by tape of any sort and by then the tape has got coffee and other bits of stuff on it so as to render it stick free anyway.  There may be a sweet spot about half way down the bag but I’ve never found it.  I use clothes pegs.

And if you were wondering about that yoghurt - I stabbed it with a big knife!
Thing is that I'm sure package manufacturers have design people.  Presumably they either employ idiots or they ignore what they advise in favour of keeping costs down...

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