It's all free I tell you...But only for me!

Vistaprint have been in touch again.  They like to stay in touch; in fact they contact me every day pretty much.  Everything is free at Vistaprint (and the sun always shines one presumes).  Then they send me exclusive offers and special deals (you won’t get them, no siree, they’re just for me – oh you have!?) – and they’re currently having a “Mega Sale”.  Thing is that everything is free – so how do you reduce your prices from free?  How do you improve on free from a customer perspective?! 

Here comes an analogy...Now I won’t need to tell you how annoying ‘booking fees’ are on concert tickets.  They tell you a ticket is, say, £20 but actually it costs £22.50 to get one – outrageous.  Now imagine that concerts are ‘free’ but you have no idea how much the ‘booking fee’ is until right at the end of the transaction.  Now imagine that you have to design your own concert tickets and upload logos and whatnot and basically do the artwork.  If you can be bothered you work through the process - to find that your free ticket costs about £22.50. 

 

That ladies and gentlemen is Vistaprint!  Oh, and they do free delivery on orders of over £10!  If only everything wasn’t free I might get my order up to a tenner.  I wonder when they tell you how much the free postage is going to cost you?