When driving one should always concentrate on the road - right? Right. No watching people or adverts or whatever no matter how eye catching eh? So you'd think road safety people would be against distractions such as billboards wouldn't you? - Distraction can be dangerous.
So imagine the irony of a massive distracting poster BY THE SIDE OF THE ROAD WHEN YOU'RE DRIVING that says 'Oi, eyes on the road, what's so important?' and 'Concentrate on the Road' (though they seem to have missed out the word 'on'...) I saw this on Roundhay Road in Leeds - my mouth hit the floor and I nearly hit the car in front...
So what tossing numpty sort of organisation would try to get away with such a moronic no sense of irony or responsibility wheeze? It seems to be something calling itself the 'West Yorkshire Safer Roads Group' - presumably making the roads safer by getting everyone driving onto the pavements in disbelief.
What hope is there when a whole process of design and discussion and whatever is gone through (presumably) for someone to let through such a transparently and massively stupid and counter-productive advert? It's like jumping in front of someone dresed as a clown on a goat screaming 'DON'T LOOK AT ME, I MIGHT PUT YOU OFF!!!
At no stage (presumably) did anybody say 'no, come on, this is mad, people will assume we're taking the piss, let's not waste money on making laughing stocks of ourselves'
I was hoping to tell them what tossing numpties they were directly but I can't find much on-line about them - I bet they're a consortium or 'partnership' of some kind and I bet local government is involved. Blimey though guvnor!