'Royal Mail' have sent me a letter with the subject line ‘Add a festive touch with a Christmas stamp’
“Imagine you have two letters in front of you. Which one would you open first? The one with the postage stamp, or the one with a printed postmark?”
“It may seem like a small detail, but anecdotal evidence suggests that letters with stamps are perceived as having a positive, personal touch, and are far more likely to be opened. And independent research shows that direct mail makes the recipient feel more valued than email or e-newsletters. That’s why we want to help you make your post stand out this Christmas with our special edition festive stamps”.
Is it saddest (most sad?) that Royal Mail waste money on this kind of thing or that I expend energy getting annoyed about it?
If only they had some system whereby I could ACTUALLY FUCKING POST A LETTER YOU HALFWITS! (see previous entry on letterbox)